A little while ago I had a Skype consultation with an Italian entrepreneur who had a problem with a German software developer. I asked what the problem had to do with Canada and he said nothing. I asked why he wanted to hire me and he said that he'd done extensive research online and thought that I was the best person for the job.
The potential client had a problem and they wanted someone who knew about contracts, law and software to help them out. They didn't think of their problem as an Italian problem or a Swiss problem.*