I often advise startups about running what I term "marketplace" businesses. That is, companies that connect customers with other businesses on a digital platform. The key challenge for these businesses is not being seen as the entity making the sale but rather as the entity connecting two independent entities (customer and supplier). These businesses are at the cutting edge of a change in the way that business is done as we move ever more towards a world of smartphones, contracting and reduced transaction costs. Uber is the most prominent of this new breed of startups.
This past summer's case of City of Toronto v Uber Canada Inc. et al., 2015 ONSC 3572, 126 O.R. (3d) is an incredible win for this business model and should encourage anyone interested in exploring marketplaces. Why is this case important?